The Point

OCTOBER 8, 2009

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. use targeted, insightful content to attract and engage with qualified prospects. educate, cultivate, and nurture existing customers and prospects. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

NOVEMBER 30, 2009

Can you make something fun that will entertain and educate them? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

The Effective Marketer

JULY 29, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Government, Armed Services, Education. • Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting. • Kevin Jones – Social Media Manager at NASA / SAIC. • Scott McIlnay – Director, Emerging Media Integration, Dept.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The key to making this strategy work lies in the gated content you offer.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. United States License. United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Sure, a PR retainer includes content creation, strategy, etc., Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. As an attendee the question is whether the content will be good. Effective marketing is about generating sales. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

DECEMBER 1, 2014

I hoped, mostly, to be able to share ideas that wouldn''t fit comfortably on the SEO forums of the time (where I was doing a lot of my content creation and community participation). We also felt that SEO was expanding so much in scope that it seeped into arenas like social media, content marketing, public relations, and even email.

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The Effective Marketer

JULY 21, 2009

Educate the CEO, the sales manager, your staff and everyone else that you think can help you shape your company’s strategy towards social media. It is a great post and the content you provide is very helpful.I Learn from others mistakes and then you will be ready to commit your own. Would love to hear your experiences.

Social Media 100

Social Media Planning Work Management Social Marketing 100

nDash

DECEMBER 7, 2020

We’re happy to jump on a call to recommend writers that are the best fit for your content strategy. . I’m an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. . College and education . Preschool and early childhood education . Jennifer Graham . Parenting and family.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

nDash

OCTOBER 8, 2020

Content marketing can thrive in the cybersecurity industry. As a result, the expectations for content continues to rise. I make complex technical topics easy to understand using data and smart content. Types of Content: Video scripts for explainer videos. Types of Content: . Machine learning. Blog posts.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Sword and the Script | B2B

DECEMBER 28, 2022

The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Video may be the most trusted content in B2B .

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Our job is to educate a marketplace to be objective driven.’What link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. But if you truly believe in the strategic value of marketing , you know that thought leadership content is key. Invite travel pros as guest bloggers on your blog.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

NOVEMBER 26, 2013

Just how important is content marketing? RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. PRpros must learn!

Tactics 150

Tactics SEO Blogger PR 150

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130