Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? technologies, including content syndication, online collaboration, blogging, and consumer generated media. He is a digital marketing educator and has moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!, He specializes in Web 2.0

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa.

PR 100

PR Tools Tips Blogger 100

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

SEPTEMBER 23, 2018

But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Will Seaton : I’m a full-time content marketer—so, brands is the answer.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Biznology

FEBRUARY 13, 2018

If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet. Best marketing and content marketing conferences through 2019. MarketingProfs B2B Forum.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. But all of these things can (and should) be achieved through classic content marketing as well. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Social Media 127

Social Media Media Blogger Co-Registration 127

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Rather than force yourself forward in the blogging process, take a step back and look for innovative ways to come up with content and save yourself time writing and brainstorming. Seasonal trends. When you are in a blogging jam, take a look at the calendar.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

MAY 16, 2013

This is a high value tab for public relations and should not be overlooked. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. What search-related tips and tactics do you love to use? Why is this beneficial? She blogs at [link].

PR 149

PR Google Press Public Relations 149

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. Public relations just plain doesn't work the way it used to.

PR 28

PR Content Marketing Work Management Press 28

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Don’t become a blogger or influencer because you want free stuff. And know that it is hard.

Ethics 105

Ethics Blogger Copywriting Rules 105

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Content Syndication. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Convince & Convert

AUGUST 20, 2013

Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Pretty easy, right? Do keyword research.

SEO 159

SEO Keywords RSS Adwords 159

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

The Effective Marketer

AUGUST 23, 2010

Schaefer , another excellent blogger and marketer. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Here’s the link to the podcast SPOS#214 , it’s worth listening to.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

NuSpark Consulting

AUGUST 22, 2013

We are Content Strategists. We need to know what makes good content writing; being able to consult on your website content from a readability and searchability standpoint. We tell you how to organize your content, and will recommend new content if needed, especially with blogs. We are Public Relations Managers.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100