Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

SEPTEMBER 18, 2013

But getting content marketing in front of your friends, fans, and followers often depends on attracting the attention of key influencers within a given community. And as you’re working towards those relationships, consider the following questions: How much does this person influence the community I’m looking to engage?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

DECEMBER 31, 2013

Polymath (noun): a person of encyclopedic learning. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? Maybe you’re a polymath. What are you about outside of social media marketing and digital PR?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business.

Google 80

Google Youtube Blogger Domain 80

Biznology

DECEMBER 4, 2012

I was installing a new personal consulting web site over the weekend and I was reminded of this. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Community Managers. Panda and Penguin.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

AUGUST 12, 2014

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. That said, are anonymous communities more authentic? . Rightfully so.

Communities 80

Communities Blogger Facebook Google 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Biznology

JUNE 17, 2014

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. And continues to do so. On the contrary!

Communities 80

Communities Word of Mouth PR Internet Marketing 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JANUARY 6, 2015

In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Reddit’s known for it’s personal pile-ons. Even reddit and Wikipedia can be hostile.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Biznology

MAY 9, 2017

They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side. Like this post?

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. That said, it hasn’t rolled out everywhere because, as you can see, my mug still comes up when you search for my articles on when I show up on Google News through Business 2 Community , for example.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship. Increase community engagement?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 2, 2016

PR pitching is just like selling: people are investing in the narrative, the story, the personality, the charm, the attention. For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

APRIL 4, 2017

They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Your own personal Fappening. One person can change the world. The art of writing the perfect blogger pitch. The Interview as Sony false flag publicity stunt. Thank you, Internet.

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Increase community engagement?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

DECEMBER 30, 2014

You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. I read and respond to all my comments. Like this post?

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

OCTOBER 18, 2011

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

JANUARY 1, 2013

With a blog-based platform, be it your personal or professional site, sharing your content from a web application you own and control is a no-brainer. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. Good luck and Godspeed!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

MARCH 4, 2014

Your second step is to grow a community around the writing you’re doing on your blog. It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now.

Blogger 80

Blogger Twitter Facebook Social Media 80

Biznology

AUGUST 20, 2013

You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced. Online Engagement and Blogger Outreach.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

FEBRUARY 18, 2014

They’re triangulating us all and will soon be able to identify not merely what “you” — someone like you, a demographic generality — want, need, and desire, but what you, yourself, (or me, Chris Abraham), want in particular, down to, at most, your person (and the maximum 7.8 square meters around you).

Google 80

Google Lead Scoring Lead Ranking Leads 80