Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? For starters: Personalize the message.

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

Hubspot

APRIL 21, 2020

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Pitch your story to tech, mobile, and industry journalists and bloggers.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. In much the same way that I am just the right person to solve all that ails you here.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Facebook is also about connections between people, and personal relationships lubricate the wheels of business. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. Speak the language.

Facebook 120

Facebook B2B Marketing Planning B2B 120

KoMarketing Associates

JULY 22, 2014

Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

JULY 27, 2010

Content : Too broad and general, need to hone it down to specifics, need to personalize it. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Blog this on Blogger. Post on Google Buzz. The blog you save may be your own!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Biznology

DECEMBER 4, 2012

I was installing a new personal consulting web site over the weekend and I was reminded of this. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Webbiquity

NOVEMBER 2, 2010

Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&# Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

OCTOBER 9, 2012

You know, the person that manages the whole thing? 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. What are they talking about? It’s about dialogues, not monologues.

Social Media 28

Social Media Communities Work Management Media 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

MAY 31, 2022

Showcase Pages allow you to build personalized content for multiple buyer personas and reach out to prospects in a more targeted way. As your group expands, you can start sending personalized emails to your group members to convert them into leads. a 200% increase in outreach engagement). Hyper-Personalize Connection Requests.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. You can call it ButterCRM Frosting for all I care.

Social Media 123

Social Media Work Management Marketing Management Media 123

Sharpspring

APRIL 15, 2022

Keeping content that is more about the customer and personalized is more likely to result in brand relationship building and the start of building an army of brand advocates. With more than 1 million users at risk, Buffer’s entire team including its founders came to the frontlines during the crisis and shared in the outreach.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going It stands to reason.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. Man, you are good, my friend. I'd love your thoughts.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 30, 2018

Start with your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates. Be a guest blogger , talk to and about (positively, of course!) Guest Blog Posting. Scholarships. What’s Next?

SEO 101

SEO De-duplication Work Management Aggregators 101

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Additionally, recruit members of your staff that are savvy in social media and have them begin to share posts via personal profiles. The steps are as follows: 1.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40