PowerViews with Ruth Stevens: The Science (not the art) of Marketing
ViewPoint
FEBRUARY 11, 2014
A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Stay Tuned.
Let's personalize your content