The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Marketing, after all, affects every part of the organization. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

JULY 21, 2009

Get people to buy our products! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Learning Matters! April 13, 2007.

Web 2.0 100

Web 2.0 Personalization Wiki Blogger 100

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Sure, online video is hot, but how you optimize video assets?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 23, 2006

What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? are the ones written by "household name" bloggers? Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0,

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JANUARY 5, 2009

Buy yourname.com if it is available. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Lesson # 2 Know What Web 2.0 25 Comments. Social media.

Social Media 100

Social Media Class Web 2.0 Media 100

The Effective Marketer

OCTOBER 13, 2010

Buy the book. You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. What’s the verdict? United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. However, decision makers trust social media content more than any other source.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. When you first start out, you get readers that notice you when you are a young and naive blogger. Mini USA doesn't just forget about you once you buy a car - they make you remember why you bought the car in the first place. I digress.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page. That will give you an idea of demand. Add a link to your privacy policy in the footer.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Marketing Insider Group

MAY 17, 2010

In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. The difficult part is to get people to read… and buy! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

JULY 24, 2008

Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Hubspot

JUNE 3, 2014

Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? To make sure you''re caught up on this "Web 2.0" And a lot of those people listen and use those stories to make buying decisions.

FAQ 28

FAQ Media Public Relations Web 2.0 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. This is my final post on the skewed Web. Tweet This!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Why is email such a steady producer? October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Magisto

SEPTEMBER 23, 2019

B2B – An adjective to refer to a company that sells its services or products to another company. B2C – An adjective to refer to a company that sells its services or products to the public. Bios are usually quite short and filled with keywords to best represent their field, their product, their offer, and their unique value.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Claims are empty. Search matters.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! ’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. Award-winning marketing and social media blogger.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100