Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized. So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Onalytica B2B

FEBRUARY 20, 2017

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. He’s the CEO of the largest privately owned PR agency in the world. “We don’t have any competitors.”.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Sharpspring

OCTOBER 11, 2021

More and more, it’s important to be aware of where your business is being discussed, and in what context. Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. Guest post by Mathew Jade. Growth in Multiple Sectors.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. So, as a small business, how are you going to get your foot on the influencer ladder? Some even provided blog giveaways.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jennifer Aaker. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Webbiquity

NOVEMBER 11, 2014

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2019

You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. According to Social Media Today : 70% of Twitter users expect a response from brands that they reach out to.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. BuzzStream. MyBlogGuest.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

KoMarketing Associates

DECEMBER 14, 2015

I’ve applied this as I’ve launched my own business. REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. Has the move toward remote work/virtual collaboration changed your business?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Biznology

MARCH 15, 2016

They flit about the room like bumblebees collecting business cards in lieu of pollen. LinkedIn and Twitter has made this even easier. They leave these people, represented by their business cards, alone in their respective cabinet until they need a favor. But at least I am relateable.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

MARCH 13, 2019

I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102