Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Within a click you will have subscribers to your blog. Have the icons display alongside your blog posts. Blog Checklist. MEASUREMENT. Free Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Most people get writer’s block or their brains freeze up while staring at a blank screen. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JULY 14, 2011

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. Push Yourself.

Blogger 28

Blogger Template Startups Twitter 28

Webbiquity

JANUARY 8, 2010

To get started, select a blogging platform such as Blogger , TypePad or WordPress. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Keep your posts related to your business and industry.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

JUNE 6, 2011

Have you been working hard to build a loyal following for your business, but it's just not happening for you? Most blogs don't get the traffic or the attention they desire. What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. The good news is you're not alone.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

JUNE 29, 2016

For those who are still having trouble getting their ideas onto paper, you might want to offer some extra guidance to get them going. One great way to do this is to provide them with a pre-made template for writing a blog. The ability to work remotely for the best bloggers can also be a great incentive. Give Them Some Guidance.

Tips 169

Tips Work Management Marketing Management Conversion Rate 169

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. You can start with 2-3 blog posts a month and increase your frequency as you grow. Who are we kidding? How do I do that?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

PureB2B

JUNE 29, 2021

However, digital marketing may be defined as a brand’s marketing efforts, such as social networking, blogging, and creating white papers. Business blogging gives you the chance to showcase your knowledge before someone interacts with you, and with that, the relationship builds gradually. High-Quality Lead Conversions.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 7, 2011

Just about every successful inbound marketer has embraced the fact that blogging can consistently generate traffic and leads for their business. Similarly, a business blog should provide valuable information and data for its target audience to learn from and use. Create Important Content -- Often.

Inbound Marketing 28

Inbound Marketing Content Paper Custom Publishing 28

Online Marketing Institute

MARCH 24, 2011

.&# Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?

Opt-in 100

Opt-in ROI Opt-out RSS 100

B2B Marketing Zone Posts

AUGUST 3, 2010

- Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Where’s the disconnect? A high Google ranking.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. White papers.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

MAY 5, 2022

For instance, it helps to have a content marketing company who can show you your growth of traffic over time or how many sales you’ve earned based specifically on your content choices. Learn More: Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From. ?? Red Flags to Watch Out For ??. 5) Codeless.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Single Grain

JUNE 17, 2019

Trusted resources include government websites, research papers, and white papers by industry experts. If you call yourself a wordsmith, it’s best to act like one, which means not only does every word of your blog post matter, but the syntax, sentence length and actual content is important, too. TechCrunch. Google Public Data.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Their social media traffic ranged from 4% to 9% of total traffic.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100