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Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. How do you generate new blog article ideas for your business blog?

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How to Create a Successful Business Blog in Minutes

Hubspot

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

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Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

Hubspot

This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. Blogging Is Not an Overnight Process. Online Meets IRL.

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How to Be an Awesome Blog Commenter

Hubspot

Its true value lies in the opportunity to build long-term relationships. Leaving thoughtful blog comments can be one of the best ways to start a relationship with an influential blogger in your industry. Once they follow you on Twitter, you can continue to build your relationship with them through their blog and Twitter.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.