Blogger Business Blogging Long Tail Marketing Traffic 
Hubspot
AUGUST 2, 2010
Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.
Online Marketing Institute
JUNE 30, 2009
For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Submit guest post ideas to rburnes[at]hubspot[dot]com.
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Convince & Convert
MARCH 4, 2010
This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.
Hubspot
JANUARY 10, 2011
It isn’t really to get traffic back to their sites. Notice that it isn’t too long. Most spam commenters are looking for a quick way to drive relevant traffic to their sites. Yet blog commenting isn’t good for quick traffic. Its true value lies in the opportunity to build long-term relationships.
Hubspot
FEBRUARY 1, 2011
Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Doing so will let you see what type of traffic that keyword will get you, and understand if developing more content along those lines for organic ranking will be worth it for you.
Hubspot
SEPTEMBER 10, 2012
Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.
Hubspot
JANUARY 18, 2012
Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".
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