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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via ComputerWorld.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Tom Pick (@TomPick).

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Today''s guest blogger is Ruth P. We welcome your feedback and suggestions.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Christopher Hosford is a frequent guest blogger for ViewPoint. 1 in providing the greatest business value to companies.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Cambridege, MA – [link]. Write articles, share knowledge and make connections.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoB Magazine. WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Tech marketers plan to boost spending next year.