Biznology

FEBRUARY 13, 2018

If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. It’s not for the faint of heart. Success is expensive.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. 6) Podcast booking service.

Link Building 105

Link Building Work Management Marketing Management Service 105

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Hubspot

JUNE 2, 2011

Blogger outreach. Blogger Outreach. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to. Look to people who have marketing backgrounds, as opposed to bloggers who know a little bit about marketing.

Blogger 28

Blogger Social Media Outreach Media 28

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. We are Public Relations Managers. What is a search engine optimization tactician. Search Marketing'

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly. Ten years later, I am still at it in earnest. Cuppajyo via Instagram.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? What was your traffic pre- and post-outreach? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Webbiquity

MARCH 31, 2014

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. A travel-booking app. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. While relevance determines whom to contact when doing influencer outreach, strategy is about what you ask them to do.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160

PR Social Media Paid Content Media 160

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. A rate card is generally the way a smart blogger or online influencer says no. That’s cool. Earned media influencer marketing is time-consuming.

Demand 145

Demand Media Blogger Public Relations 145

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. Appeals to bloggers need to be direct, personal, relevant and transparent.

PR 20

PR Web 2.0 Blogger Public Relations 20

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Biznology

AUGUST 30, 2016

How to use influencer marketing to promote your book. Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Take your bloggers and social media influencers to lunch. 7 ways to use bloggers in your content marketing strategy. I’m an influencer, pay me more!

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

MAY 9, 2017

It takes hair and makeup and a bit of samulacrum to turn the back of a van into the place of dreams where toned, tanned, terrific legs prop up against a van wall while the beautiful #vanlover lingers, lounges, and reads the real life hard-back book of some French philosopher or maybe Goethe.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Convince & Convert

MAY 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.” From agencies and marketing firms as well as from self-professed social media experts and social media gurus.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Convince & Convert

SEPTEMBER 21, 2010

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JULY 6, 2021

Moreover, knowledge of influencer marketing platforms, Google Alerts, and blogger outreach programs are necessary. Get as much experience as you can within marketing, including brand strategy, digital, social media, public relations, etc. ” Book My Free Marketing Consultation . Final Thoughts.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

FEBRUARY 23, 2010

An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. How can I help you?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128