How To Get A Positive Return On Your Marketing Investment
Marketing Insider Group
JUNE 15, 2015
Calculating return on a marketing investment (ROMI) is something of an art form. Consider what value the investment could add to your brand, and whether that value would be direct profit (leads, conversions) or qualitative. Marketers can run A/B tests on everything from web layouts to titles, subject lines, blog posts, and emails.
Let's personalize your content