Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Infographics!

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SocialPilot

APRIL 25, 2024

Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. In this guide, we’ll break down everything you need to know about this tool so you can make an informed YouTube marketing strategy.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. However, the ROI can be enormous. Hybrid names (e.g.,

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Velocity Partners

NOVEMBER 22, 2023

Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

FEBRUARY 4, 2020

Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. Quill Security Technology emerged in 2018 when its three co-founders decided to change this by taking a different approach to helping building owners and managers understand and address risks. The Product.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Velocity Partners

NOVEMBER 29, 2023

Every move is a double-edged sword. But it’s also the hardest to pull off — you need one clear story that wraps its arms around your platform and your point solutions and signals to customers: “the problem we solve is real, clearly defined, and we’re experts in it.” Just, y’know, for instance. Do you consolidate?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 90

Case Study Case Studies Work Management Studies 90

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Zoominfo

OCTOBER 10, 2019

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). As part of this particular blog post we briefly touched on the importance of inclusion and diversity in the workplace. .

Business 187

Business Lead Ranking Zoominfo Thought Leadership 187

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. But it’s also a useful reminder checklist if you’re about to start a replatforming project for your current online store. The best way to start your e-commerce project is to determine your business needs and goals. Get the factsheet.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. I mean, this blog has also shared its merits. Don’t know how or are uncomfortable asking for them.

Ideal Customer Profiles 126

Ideal Customer Profiles B2B Copywriting Work Management 126

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Lead Forensics

JANUARY 26, 2024

Here we’re going to take a closer look at what it’s all about. Plus everything you need to think about when it comes to growing your business. What Is Growth Hacking? While growth hacking has a lot to do with marketing, it isn’t solely about that. What Areas Are Impacted By Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Top Rank Marketing

NOVEMBER 23, 2023

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. In campaigns and content, our stories entwine, Crafting narratives that truly shine. Thank you, dear clients, for trust and more, In this marketing voyage, we truly adore.

Paid Search Agency 82

Paid Search Agency Advertising Agencies Work Management Marketing Management 82

Brandpoint

JUNE 23, 2021

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff , Account Supervisor at Finn Partners. This is not just a story about how Brandpoint helps clients. What do the click-throughs look like?”

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. In December, we put out a call for content marketing resolutions.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Seismic

MARCH 29, 2022

Women’s History Month has been celebrated in the United States every March since 1987. In the time since last year’s blog on Women’s History Month, Seismic has continued to deepen its commitment to diversity, equity, and inclusion. Preseetha Pettigrew shared the story of a mentor she met early in her career. “At

Paid Search Agency 92

Paid Search Agency Work Management Marketing Management Advertising Agencies 92

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Today, marketers are vital to driving a business’s digital transformation and sustainable success. Level up with the Marketer Career Path. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98