Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

MAY 6, 2020

Social Media Stories. I wrote in a recent post that stories will be a key component to social media success in 2020. Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. Live Streams. Don’t Forget About Influencer Marketing. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Take your B2B social media marketing up a notch with these six content ideas. Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Marketing Insider Group

MARCH 6, 2023

And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Semrush’s Blog on 12 SEO Tips. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Tomorrow People

APRIL 27, 2021

Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

AUGUST 26, 2019

Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Tell your customer’s story. Yes, these kinds of stories will hopefully capture the attention of new customers.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Madison Logic

FEBRUARY 7, 2024

And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! 5. Jon Loomer. Featured Video: 5 Reasons You Should Care About Reviews. searching for recipes, directions, or new bars to try out.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Rev

NOVEMBER 8, 2023

Regularly conducting a win/loss analysis can give you insight into every lost sales opportunity by examining the reasons behind lost interactions and uncovering hidden trends. Here’s a step-by-step framework to help you conduct a B2B win/loss analysis. And there’s good news.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Adobe Experience Cloud Blog

JANUARY 9, 2020

When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . As previously discussed, Google spent the past two years indexing websites to be mobile-first optimized. Your website is indexed based on its mobile version (or how it appears in a mobile view).

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing focuses an organization on telling brand stories that resonate with customers. It leads to quantifiable business value. Isn’t it just throwing up a blog every now and then?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing. Remember my post on intent marketing?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. 111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

The Lead Agency

APRIL 22, 2020

Your website is digital storefront you present to the world – BluLeadz Given the business climate we are operating within, the above statement is more relevant than ever. As many physical businesses remain closed for the time being, websites are likely the first point of contact that consumers have with a brand.

Marketing Websites 71

Marketing Websites B2B Top of Funnel Case Study 71

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. More than half of Instagram’s one billion daily active users use Instagram Stories. eMarketer ). Jumpshot ). Google ). Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! Separating B2B and B2C branding for audience-led storytelling. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Finally, measure site traffic to understand which social media channels deliver traffic to your website.

Analysis 69

Analysis Budget Programs Social Media Allocation 69