Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? Social Tagging
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology. In this case, social media isn't only for virtual events. Conclusions Like any event, social media takes time and patience. And they did it for FREE.
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. monthly growth rate for the yearâ€”still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity.
Social Media Ostriches
APRIL 30, 2009
Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." Social Tagging It is not part of the job.
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. could be Hollywood, could be Bollywood, could be the traditional media. All rights reserved. brands.
Using Blogs for Social Media Optimization
AUGUST 5, 2008
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are a big deal; they are mainstream and competing with traditional media.
Social Media Best Practices Start with Blogging
SEPTEMBER 5, 2008
There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.
Top 100 Social Media Blogs for 2007
NOVEMBER 26, 2007
The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing.
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. But while social media demands new skills, many "traditional" PR skills are still important.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house.
The Social Media Email Signature
SEPTEMBER 18, 2008
growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address. signatures. Here are a few notable examples of Web 2.0
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Social Tagging Which sites are most important to participate in?
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? practices, blogs and more. Social Tagging
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, Social Tagging Need to Know me ), among others.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Companies Believe Social Media Can Increase Revenue!
Best of 2007: Blog Posts on Social Media Marketing
JANUARY 18, 2008
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Are Comments the Next Social Layer? Social Tagging
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. in new readers via search and social. return on social. So was I.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Looking for ideas on how your company could expand its use of social media? Social Tagging
ZoomInfo, Chris Abraham and Me - A Social Media Case Study
MAY 26, 2009
Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. Social Tagging
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based. Social Tagging
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
blogs anymore—they’re. fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. of the “brand blog,”. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Evaluating Existing PPC Accounts by the Commerce360 Blog Blogger Craig Danuloff offers helpful advice for evaluating the quality of existing PPC campaigns. fade a bit."
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Social Tagging How can you create effective online video content on a budget? Web 2.0
Christopher Barger, GM's Social Media Rock Star
JUNE 16, 2008
Here are a few highlights from his presentation at the recent Blogging for Business conference. Blogging is (officially) no longer new. 90% of Internet users in the 25-34 year-old group are familiar with blogs. 60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach.
Social Media ROI vs. RONI
JULY 30, 2009
Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Social Tagging Balderdash.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too.