SmartBug Media

AUGUST 3, 2020

Senior living organizations are no strangers to complexity. Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! Do you focus marketing on the corporate or community level?

Inbound Marketing 89

Inbound Marketing Communities Planning Branding 89

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

SmartBug Media

JULY 1, 2020

The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. What Should My Senior Care Metrics Be?

Marketing Qualified Leads 87

Marketing Qualified Leads Lead Ranking MQL Product 87

SmartBug Media

NOVEMBER 9, 2020

The senior living industry has been going through many changes since March due to the COVID-19 pandemic. That being the case, sales and marketing metrics have shifted from the norm to better support communities. Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible.

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

SmartBug Media

OCTOBER 14, 2019

A senior care marketing plan can be overwhelming, especially when you’re deciding which tactics you should include, and which you should skip. However, whether you operate a hospice care program or an assisted or independent living senior community, you won’t want to put content marketing on the back burner.

Planning 74

Planning Content Marketing Paid Search Agency Content 74

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Note: All of these SaaS products can be partner marketing opportunities as well.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Because people crave authenticity.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

ActiveDEMAND

JUNE 8, 2022

Senior Care Marketing: In-House vs Agency. One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. Each marketing option has its pros and cons and best applications. Going Agency.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Planning Work Management 94

SmartBug Media

SEPTEMBER 28, 2021

Senior care industry organizations, like many others, have experienced an arduous and unpredictable past two years. The pandemic has posed challenges for all facets of businesses, including marketing and technology. But the demand for senior care continues to increase. What is a marketing funnel?

Top of Funnel 52

Top of Funnel Marketing Funnels Marketing Qualified Leads Lead Ranking 52

SmartBug Media

JULY 15, 2019

Seniors are going to the web to determine their paths toward senior living. Seventy-five percent of senior living consumers research options on search engines. Once seniors realize they are ready for senior care, what influences them to narrow down their search? What Is Integrated Marketing?

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. Write to Your Audience.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. Though about 20% of our colleagues now care for their children in addition to conquering their workload – that percentage could be a lot larger depending on who you work with. Explain how you overcame market challenges. Let alone for writing.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets. ” What You Lose with Your New Strategy.

Storytelling 97

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 97

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. The list goes on. They don’t always have to be financial in nature.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. The list goes on. They don’t always have to be financial in nature.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 4) Nail your key markets first.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

SmartBug Media

JULY 3, 2019

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities. The decision to move to senior living is a difficult one for most people.

Lead Nurturing 72

Lead Nurturing Communities Sales Qualified Leads Optimization 72

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. We think advertising and a great product are the only ways.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. But what does that actually look like in practice? The Results.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

ClickZ

AUGUST 30, 2021

30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand. Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Branding Brand Identity 124

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. In tough times, marketers need to dial up the “why now?”

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

SmartBug Media

JULY 15, 2020

The senior care industry is broad and growing, as one in six people worldwide will be over the age of 65 by the year 2050. However the industry has been hit harder than most with changes due to COVID-19, leaving marketers struggling to strategize let alone implement successful campaigns. Explore the Benefits of Video.

Paid Content 115

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 115

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Leverage both first-party data collection strategies and other partnerships with transparent third-party data providers. According to LinkedIn’s 95-5 Rule , at any given time only 5% of potential buyers are in-market for your solution right now.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

ClearVoice

MARCH 15, 2023

If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You could also head up and research pricing strategies. You’re also responsible for keeping abreast of marketing trends. With all this and more, you have little to no time to add content marketing strategies tasks to the mix.

Work Management 52

Work Management Marketing Management Cost Service 52

SmartBug Media

OCTOBER 2, 2019

Would you rather listen to this blog instead of reading it? When marketing multiple senior living communities , it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. Just click play below.

Communities 61

Communities Top of Funnel Marketing Strategy Marketing & Strategy 61