Hubspot

MAY 2, 2019

They called their blog “Wal-Marting Across America”, and in each entry, they interviewed Wal-Mart employees about how much they loved their jobs and raved about their friendly interactions with them. In a nutshell, the blog was fake. Image Credit : Wikipedia. Whole Foods Market. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. What is the method to your blogging success? What inspires your blogs? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

DECEMBER 20, 2011

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

MAY 11, 2011

Image via Wikipedia. I am going to use this blog post to reassure everyone that writing simply should mean writing elegantly and not writing simplistically, resulting in young adult fiction. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

JANUARY 25, 2011

Image via Wikipedia. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. NBC knows this, too, from the Conan debacle. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. We know folks at the top tech blogs, so we give them first bite. By the time that shakes out, we’ll have a couple-few-thousand blogs to QA and sort out. how did you find my blog and get my email? who the hell are you and how did you get my email address or find my blog.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. Now, I have been getting pitches for my blog, Because the Medium is the Message , since 2004 or so. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Hubspot

OCTOBER 1, 2012

Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? In other words, should corporate social responsibility be a part of your marketing strategy? 3) Voice Your Concerns & Ideas.

Social Marketing 28

Social Marketing Planning PR Ethics 28

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Webbiquity

NOVEMBER 5, 2012

“In the search and social media marketing world, the competition isn’t always who you think. ” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities.

Optimization 100

Optimization Curation PR Public Relations 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one. Please share!

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Biznology

NOVEMBER 8, 2013

Photo credit: Wikipedia. There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content. Chunking your content.

Public Relations 80

Public Relations Press Wikipedia Content 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand. This is not to say this sort of quantum blogger outreach is easy.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

MAY 27, 2014

And, since the typical visitor is undiscerning as to whether content is an ad or editorial (people generally don’t discern between organic results and ad results on Google search , believe it or not), it’s not hard to bait the typical user into paid content — even to the point of earning shares to social media.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? What are the skills required for a first-class social media team?

Social Media 80

Social Media Media Work Management Wikipedia 80

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. SEO is social media.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Biznology

DECEMBER 19, 2017

We would do this across message boards, forums, groups, newsgroups, and even the comment sections of relevant blogs. Most message boards, forums, groups–especially reddit and Wikipedia–do not demand you are who you say you are. But the training was expensive and lasted months. At first, we were just super-careful.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JANUARY 13, 2014

(Photo credit: Wikipedia). So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy.

Mobile Marketing 80

Mobile Marketing Public Relations Wikipedia Internet Marketing 80

Biznology

JUNE 19, 2012

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy.

Skype 80

Skype Digg Twitter Wikipedia 80

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Real bloggers and real blogs always trump Robot Armies.

Blogger 80

Blogger Outreach Social Media PR 80