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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Consider how traffic from your newsletter is contributing to engagement on your website. Web Sessions.

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[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Meet our panel of experts. right now, before iOS 15? Matt said, “Yes” but with a caveat.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). All of the alternatives below have stronger privacy protections built in. Your pricing will vary based on your traffic volume. all blog posts) Yes(?)

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. This represents less than 2% of LiveIntent’s traffic. Mail Privacy Protection. Private Relay. This creates a proxy environment for Apple Mail.

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3 pro tips: How to build brand awareness with ads in email

Liveintent

Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. Think mobile-first, then design for it.

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How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. In addition, the LiveIntent Product team is releasing features that will allow you to isolate MPP traffic to help you measure the performance of campaigns with and without the impact of MPP.

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How Apple’s IOS 15 Update Affects Your Email Marketing

Porch Group Media

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.