Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. If you can make the time commitment, start your own blog.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. What is the method to your blogging success? What inspires your blogs? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. By paying attention to the details other than the content.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&#

SEO 80

SEO Wikipedia PR Search Marketing 80

Hubspot

MAY 24, 2017

Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Biznology

DECEMBER 22, 2015

You might be familiar with Zemanta ‘s Editorial Assistant and Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JANUARY 25, 2011

Image via Wikipedia. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. NBC knows this, too, from the Conan debacle. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. Now, I have been getting pitches for my blog, Because the Medium is the Message , since 2004 or so. Tweet This Post. Now, Marketing Conversation gets loads of pitches as well.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We know folks at the top tech blogs, so we give them first bite. By the time that shakes out, we’ll have a couple-few-thousand blogs to QA and sort out.

Blogger 80

Blogger Outreach Wikipedia PR 80

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm. Not so anymore.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Buzz Marketing for Technology

JULY 15, 2008

Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. Ogni giorno si snodano infinite conversazioni che partendo da un blog. IL GURU di GURU e wikipedia. You: Valutare i forum (via Blog). FriendFeed.

Google 100

Google Web 2.0 Wikipedia Social Media 100

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Hubspot

MARCH 29, 2011

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28

SEO Wikipedia PageRank Lead Scoring 28

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

OCTOBER 1, 2012

Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? In other words, should corporate social responsibility be a part of your marketing strategy? PR (a subset of marketing).

Social Marketing 28

Social Marketing Planning PR Ethics 28

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. If you can make the time commitment, start your own blog.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20