Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Or improve your PR efforts? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hubspot

SEPTEMBER 4, 2014

Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.

Social Media 28

Social Media Media PR Public Relations 28

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. And they’ll talk a lot more when you do something really dumb.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. This is actually good news for the B2B Marketer.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

Social Media 28

Social Media Media Lead Ranking Lead Scoring 28

Biznology

MAY 17, 2013

Photo credit: Wikipedia. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Brazilians are heavy users of mobile services and social media.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. There I was able to sell and create more robust websites which required some marketing to drive traffic.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. 2: Social media is a flash in the pan. B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. These channels are ready for revenue generation. The result?

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&#

SEO 80

SEO Wikipedia PR Search Marketing 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. By paying attention to the details other than the content.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Hubspot

MAY 24, 2017

One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Owned media may also come in the form of case studies, whitepapers, and ebooks. It's not a one-time, big-time deal.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. It is a case of the abuser blaming the victim, the blogger.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JANUARY 25, 2011

Image via Wikipedia. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. NBC knows this, too, from the Conan debacle. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Thank you, ALS Ice Bucket Challenge.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

MAY 27, 2010

Image via Wikipedia. is great fodder for the PR department but at the end of the day this whole thing is about money. If we sit around and listen to each other dissect each and every time Mark Zuckerberg and his team breaks wind, then we are going to get what much of social media produces: lots of activity and little action.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. So, let me warn you: it doesn’t work unless you spend a lot of time, money, energy, and creativity to actually put together a plausible and meaningful PR campaign. Tweet This Post.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80