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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Simply put, search intent is the “why” behind the search. Why is Search Intent the Key to Successful PPC Campaigns? . Are you ready to bring your PPC campaigns to the next level? Determining Search Intent. Search intent can be divided into three basic categories: informational, navigational, and transactional.

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The Smart Marketer’s Guide to Accurate Lead Scoring

Marketing Insider Group

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Create buyer personas and accurate segments.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Here’s an example from our MIG blog last year. That’s just $54,000 for all of next year’s blog content.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. It shows you the longevity of blogging.)

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