EMagine B2B Blog

MAY 19, 2015

Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Too many cooks in the kitchen.

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RFP Work Management Marketing Websites Marketing Management 40

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

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RFP Paid Search Agency Design Advertising Agencies 28

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

SmartBug Media

APRIL 5, 2021

You might find visitors on your blog or resource pages during this stage. Is content marketing a part of your manufacturing marketing strategy? For example, your visitor downloads your “Complete Guide to RFPs.” Three days later, send them a couple of relevant blog articles. solution aware).

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Lead Nurturing Top of Funnel Marketing & Strategy Marketing Strategy 64

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

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Paid Search Agency Account Based Marketing Planning Content 75

markempa

OCTOBER 28, 2012

Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator. “I Prepare an RFP. That was until a marketing agency pointed out that GHT’s website could be used for lead generation.

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Lead Ranking Lead Scoring RFP Advertising Agencies 120

Circle Studio

SEPTEMBER 5, 2017

Through the development of proposals, interview materials, SOQs and tradeshow support, the marketing department spends a lot of its time responding to the requests of firm leaders and business development (BD) staff. Here are 4 common BD mistakes and how marketing can help remedy them. that speak to the prospect’s interests.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Check out this social-selling problem solver’s cloud blog at Cloud Disruption. Do you have a great social selling experience that includes a personal content marketing strategy?

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Curation Sales Cycle RFP Content 100

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. Responses flood in.

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Planning Marketing Plans Service Content Marketing 92

TrustRadius Marketing

JANUARY 15, 2020

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. Their marketing department was evaluating ESPs for their own use, as well as for use by other divisions of the parent company.

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RFI Marketing Automation Services Template Work Management 52

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

SmartBug Media

AUGUST 12, 2020

Launching a new blog post won’t take you to the top of the search results overnight, but a deliberate and consistent strategy and execution will eventually get you there. Capitalize on this intel by answering those same questions in future blogs and other content. Content that Is Searchable and Solves a Pain Point.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. My friend Richard N.

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RFP Vendors Marketing Proposals Sales Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 21, 2016

The Sales and Marketing Blind Spot. However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins.

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Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Hinge Marketing

AUGUST 12, 2015

Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. Blog Subscription. Every blog post and many of your web pages provide an opportunity to include a CTA for related content, such as a tip sheet or e-book. It houses your educational content.

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Top of Funnel Marketing Websites Sales Qualified Leads Lead Ranking 48

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Learn More Here are some examples of common use cases for an online video platform: Video Marketing An online video platform can be used to host videos and measure their impact. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline.

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Adobe Experience Cloud Blog

JUNE 30, 2014

This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. So after years of being forged in the fire of small budgets and high risks, my hardened IT team came up with several guidelines for finding the technology solutions that marketers love.

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Work Management Marketing Management Practices RFI 48

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments? Keep in mind that more than one call is usually necessary to get to a proposal.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

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Interactive Marketing Work Management Marketing Management Emarketing 100

Adobe Experience Cloud Blog

JUNE 5, 2015

Reactivation (or re-engagement) is a technique used by marketers to reach out to those people who have previously expressed interest, purchased, or otherwise engaged with their company but have since “gone dark” or disengaged. A marketer typically has a list of customers, with as many as 25-50% of these people classified as “inactive”.

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Campaigns Classified Ads Ad Exchange Paid Search Agency 48

Hinge Marketing

DECEMBER 22, 2015

Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines. Indeed, being a marketer within the architecture, engineering, and construction (AEC) space can seem an uphill battle. Regardless of the actual author, this quote is indeed applicable to AEC marketing.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Marketing Insider Group

OCTOBER 13, 2020

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

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Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 256

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

JULY 2, 2014

Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages. Demonstrate Your Brand. It needs to be everywhere!

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

Circle Studio

JULY 23, 2020

Your firm has decided it’s time for a website redesign and you’re preparing the RFP to send to multiple agencies. But before getting too far, this is a great time to pause to make sure you include the vital information that a web development partner would need to put together an accurate proposal. Establish a clear budget.

RFP 78

RFP Advertising Agencies Marketing Websites Planning 78

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

PPC 40

PPC SEM Marketing Budget SEO 40

TrustRadius Marketing

OCTOBER 21, 2022

Someeven come with built-in apps for a request for proposal (RFP) software. The chart below shows some of the most popular HR software in the enterprise market. You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI).

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Circle Studio

AUGUST 22, 2019

Blogging is a powerful tool for helping A/E/C firms drive website traffic and build thought leadership by publishing educational content online. It’s a critical component of an effective content marketing program , and it requires creating consistent, client-focused, high-quality content. Answer your audience’s questions.

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Thought Leadership Work Management High Quality Lead RFP 110

B2B Marketing Savvy

JULY 2, 2009

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. Otherwise called: “communications briefs”, “marketing briefs”, “innovation briefs”, “design briefs” or something akin. Who cares and who needs them? Who owns it?

Creativity 40

Creativity Advertising Agencies Paid Search Agency RSS 40

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

WebMarketCentral

JUNE 7, 2005

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." She provides an excellent perspective on what makes for a good RFP from the agency perspective.

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Advertising Agencies Paid Search Agency Ad Agencies RFI 20