SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! That’s why!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SocialPilot

APRIL 26, 2024

This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar. With the help of a social media scheduler, everything can be easily automated. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. They’ll get your posts deleted or simply won’t appear in people’s feeds. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Personalization 75

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Scoop.it

JUNE 22, 2023

And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content. Here is how some companies can find a balance between automation and originality. This strategy allows designers to dedicate their time and efforts to more challenging work.

Ethics 77

Ethics Automation Allocation Content 77

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. . Just obvious — and automated. I looked back to September 24th, 2019.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

TrustRadius Marketing

SEPTEMBER 28, 2022

Businesses that can’t keep up with rapid market growth and new trends will often find themselves struggling to keep their heads above the water. Each of these microservices also includes a monitoring service which helps to keep track of the service metrics and the data it processes. The result? H2 Defining AIOps? Use Cases for AIOps.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In this blog post, we’ll explore the ways AI can improve and transform your ESG strategies. Using generative AI for ESG reporting can help you not only find and collect your data, but it can help generate information and support research initiatives that feed into disclosures and related reports — saving you time, effort, and money.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. Personalization and automation. Where can teams start when truly automated dynamic personalization may not be possible because of a lack of data? Got more questions?

Webinar Metrics 70

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 70

Adobe Experience Cloud Blog

AUGUST 11, 2017

Today, I use a set of tools that automate these steps. In this blog, I’ll cover the tools that I use as well as best practices for content curation. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. Both Lead Generation and B2B Appointment Setting have their own set of metrics that serve as barometers of success.

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

PureB2B

JANUARY 31, 2022

In the changing world of demand generation marketing, the ability to generate quality leads remains the biggest ROI driver. Lead generation, both inbound and outbound, ideally feed your marketing and sales team with prospective customers who are looking to engage with brands like yours. Lead Generation Through Automation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Attribution 62

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Additionally, you can add RSS feeds to your dashboard to be able to either automatically share new posts or to view and schedule, like your keyword posts. That doesn’t change, no matter the target audience.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Users subscribe to subreddits so posts from those communities show up in their main feed.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SpotMe Blog

JUNE 28, 2023

Tracking event and session attendance and issuing attendance certificates is easy thanks to SpotMe’s detailed real-time reports and deep native integrations with CRMs and MAPs that automatically feed data into your tech stack for you.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

markempa

APRIL 4, 2017

At the same time, many sales and marketing teams are quickly learning that more content options often mean more content problems. The latest data says that marketing leaders recognize a huge need for content control. 1) Align Sales and Marketing. Establish cross-collaboration and communication. 5) Make Your Content Accessible.

Top of Funnel 271

Top of Funnel Content Cross-Selling B2B Sales 271

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. The two types of content curation.

Curation 78

Curation Newsletter Content Deliverability 78

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Velocity Partners

OCTOBER 18, 2023

Because salmon do their feeding out at sea, right, and they only come up-river to spawn. “So We’re saturated to f**k by the river of s**t from marketers in our inboxes.” The existing format is broken, <Name> Every B2B marketer knows how to write a nurture email. But all B2B marketers know that this format feels tired.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Metadata

JUNE 1, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. These universal truths have led to the rise of content marketing for B2B companies. This is the fourth post in our new content series, No Fluffs Given.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a ton of resources available online for B2B marketers. Social media.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

What does this mean for marketing? With the right solutions, you can integrate value selling tools on each channel of your multi-channel marketing environment–on landing pages and forms, in marketing programs, and throughout marketing activities. Assessment tool: identify gaps in performance. Bringing It All Together.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. This report will give you a good idea of who has a strong online presence, and who is investing heavily in marketing. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134