publisher 
markempa
JULY 6, 2017
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.
Avitage
OCTOBER 28, 2013
I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. How I can get my blogs completed: well and quickly (days) but without spending (much) time or money?
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Avitage
OCTOBER 28, 2013
I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. How I can get my blogs completed: well and quickly (days) but without spending (much) time or money?
ViewPoint
AUGUST 28, 2012
This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. This second blog is about the importance of valuing qualified inbound and outbound marketing prospects and the proverb “A bird in hand is worth two in the bush.”.
LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.
markempa
JULY 10, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
Choozle
MARCH 27, 2024
In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?
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