Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. It’s a way to respond based on evolving technologies, platforms, and preferences. This leads to the second main benefit which is a boost in sales and customer retention. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

APRIL 8, 2024

Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models. Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Lead generation and nurturing.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Never before has marketing been as rewarding, or as impactful, as it is today.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. In fact, 70% of marketing technology buyers look for content on vendor websites. Is it a company CEO, CFO, or head of department?

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? More than 80% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth. You’re not alone. Want to know how it’s done?

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. One easy method is to figure out average value per lead. This post delves into ways to make sure your email campaigns bring the best results.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. But, for the newcomers, welcome! Let’s get into it. Continue Reading.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. , 2023 looks like a tough year for marketing budgets.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Visitor Queue

JANUARY 8, 2024

Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads.

Lead Generation 80

Lead Generation Trends Generation Leads 80

Hubspot

FEBRUARY 23, 2021

When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead?

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Conversica

APRIL 28, 2021

One of the most famous uses for ELIZA was psychotherapy in which a participant would make a statement (“My mother hates me”) and the technology would respond (“Why do you think your mother hates you?”). IBM continued to make technological advances, developing a voice-activated typewriter with a built-in vocabulary of 20,000 words in the 80s.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! LeBlanc & Company Inc Contact Michael LeBlanc Score: 33.91

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated! Join us today !

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97