Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Health & Safety influencers who participated! Join us today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Zoominfo

OCTOBER 15, 2020

With Clickagy on board, our intent product still provides all of the great features and functionality it always has (good keywords, quality focused data science, industry leading account data), but now we have access to even more data enabling us to cast a wider net.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Education influencers who participated! Join us today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Legal & IP influencers who participated! Join us today !

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Diversity and Inclusion influencers who participated! Score: 39.78

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Security influencers who participated! Join us today ! Score: 30.36

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 28, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Personal Branding influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all who participated! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

FunnelEnvy

APRIL 15, 2021

Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. A General Framework for Categorizing Website Leads. We recommend generally categorizing leads into three different buckets: High volume, high intent.

B2B Sales 52

B2B Sales Top of Funnel High Quality Lead Optimization 52

Adobe Experience Cloud Blog

JANUARY 8, 2018

Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. In this blog, I am going to tell you the top three things any marketer can learn from their sales team. dedicated to the exact needs of my lead. Build Your Arsenal of Collateral.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA first coined the term “ Account-Based Marketing ” (ABM) in 2004 and has grown to become one of the leading authorities in ABM. They become part of a collective memory that continually expands, and becomes intertwined with your expertise, skills, and relationships. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. An excellent ROI is the holy Grail of marketing. Area of expertise: . Human resource .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Onalytica B2B

SEPTEMBER 9, 2015

Traditional banking and accounting is being challenged as FinTech entrepreneurs and start-ups take matters into their own hands. Global Investment in Fintech companies has steadily risen over the last 5 years and is expected to grow further in the years to come. FinTech rocks! Chris Skinner. Gemma Godfrey.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Thinkers360

FEBRUARY 23, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Congratulations to all our Design Thinking influencers who participated! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

Hubspot

APRIL 20, 2021

Jonathan Franchell, CEO and Founder of Ironpaper, says, “While Goddard fills a real need for their customers by designing medical devices, historically they’ve struggled to find quality leads that could use their services. As they grew their business, they knew they would need an optimized website that generated leads.

CMS Development 97

CMS Development SEO Marketing & Strategy Paid Search Agency 97

Sage Marketing

APRIL 4, 2023

From early cave drawings to oral stories passed down from one generation to the other, to the formation of language and print, stories have always been a central core of the human experience. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. This is simply the way our brains work.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

From early cave drawings to oral stories passed down from one generation to the other, to the formation of language and print, stories have always been a central core of the human experience. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. This is simply the way our brains work.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

xiQ

APRIL 29, 2020

i2c, a leading fintech company and provider of payment solutions, has been leveraging xiQ to execute an end-to-end content marketing strategy to increase subscribers and grow engagement by 9 – 13x! Generate Demand. They also influence prospective buyers in their favor – the ‘Trojan horse” strategy. i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

FunnelEnvy

APRIL 15, 2021

Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. A General Framework for Categorizing Website Leads. We recommend generally categorizing leads into three different buckets: High volume, high intent.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Blockchain technology undoubtedly disrupted the FinTech industry last year. Now, tech companies are looking at this breakthrough technology and how it can be applied in various industries beyond FinTech. ABM Platforms + AI.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Contently

APRIL 17, 2019

Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved.

Budget Programs 128

Budget Programs Top of Funnel Content Marketing Content 128

Outgrow

JANUARY 31, 2023

Welcome to the Marketer Of The Month blog! How to develop a marketing mindset that leads to hyper-growth 3. How to develop a marketing mindset that leads to hyper-growth 3. Emerging trends in fintech About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co Fostering creativity in teams 6.

Marketing AI 52

Marketing AI Brand Identity Branding Work Management 52

Golden Spiral

MARCH 26, 2019

In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Otherwise, you’ll create distance between you and them, and this distance can have significant negative effects, preventing leads from generating and deals from closing.

Marketing AI 102

Marketing AI Copywriting B2B Customer Satisfaction 102

xiQ

APRIL 29, 2020

i2c, a leading fintech company and provider of payment solutions, has been leveraging xiQ to execute an end-to-end content marketing strategy to increase subscribers and grow engagement by 9 – 13x! Generate Demand. They also influence prospective buyers in their favor – the ‘Trojan horse” strategy. i2c’s Objectives.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Sharpspring

JUNE 8, 2020

Proper Lead Nurturing is Key to Reducing Client Attrition. When Credit Union 2.0 , a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Creating effective lead nurturing campaigns for Credit Union 2.0’s Credit Union 2.0

Lead Nurturing 58

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 58

Vidyard

JULY 4, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Onalytica B2B

DECEMBER 2, 2015

Traditional banking is being challenged as Fintech entrepreneurs and start-ups take matters into their own hands. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We reached out to some of the top 20 influencers to ask them for their views on Fintech.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Hubspot

JUNE 10, 2020

Their virtual conferences (including SheConnects, FinTech, and Digital Health) have amassed over 4,000 attendees. Penguin Strategies, a marketing agency focused on generating quality leads and improving conversion rates for B2B Tech companies, was planning a HubSpot User Group meet-up in March of 2020. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

SmartBug Media

AUGUST 29, 2019

Content marketing costs 62 percent less than traditional marketing and generates three times as many leads. We’ve already started to see these take shape in recent years, so let’s explore what finance marketers need to be keenly aware of in order to generate future marketing success. Engage: Website, Blog, Partners, Agents/Reps.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Vidyard

NOVEMBER 30, 2018

When banks fail to meet customers’ expectations it leaves the field wide open for fintech startups to poach customers. And wealth managers can leap the coming wealth-transfer chasm by using video to educate and engage younger generations who PwC estimates will receive $30 trillion from ageing family members in the coming decade.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Emphasize what’s remarkable about a product or idea and people will talk.”

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Vidyard

JULY 9, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Outgrow

AUGUST 9, 2022

Welcome to the Marketer Of The Month blog! . Is it a lead-based measurement? We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Aaron and here’s what we discussed – . Establishing quantifiable goals as a marketing professional.

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Contents 1. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. Fast forward more than ten years to the present day, and I can’t believe I failed to write a single blog post in 2022. We did a good job.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259