Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Zoominfo

SEPTEMBER 10, 2018

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. If you’re new to the world of Latent Semantic Indexing, today’s blog post is for you. Let’s jump into it.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

SmartBug Media

JULY 26, 2023

Should keywords drive your marketing strategy? Should the content? SEO is what makes your content discoverable. It determines which terms on a given webpage will make it both searchable and credible and where your page will rank among results. From there, research the strategic opportunity for content.

SEO 96

SEO Marketing Strategy Marketing & Strategy Content Marketing 96

Single Grain

DECEMBER 13, 2019

Then topic clusters should become your go-to content marketing technique. Yet another SEO strategy to get your head around! Yet another SEO strategy to get your head around! A topic cluster consists of numerous pieces of content that are all related in some way to a main piece of content. I know, I know.

SEO 105

SEO Marketing Analytics Tools Keywords Startups 105

seo.co

MARCH 25, 2022

For this reason, building links on external domains has understandably become the most popular and most effective SEO strategy. You should also be considering internal links—the hyperlinks in your own web pages—as part of your strategy. How Internal Links Work. For example, this article is a page at SEO.co.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Single Grain

APRIL 17, 2020

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. Book My Free SEO Strategy Session. 2) Refresh and Repurpose Your Content. First, Conduct a Content Decay Analysis.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Now, how do you keep up?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

accelerate agency

AUGUST 4, 2021

Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. How many people back then had even heard the word ‘influencer’, yet alone had any idea what it meant? How to craft powerful B2B inbound marketing strategies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

seo.co

NOVEMBER 4, 2021

You might be radically successful in your inbound marketing strategy, funneling thousands of visitors to your site through search engine, social, and referral traffic, but if your bounce rates are too high, that traffic won’t mean anything. As an alternative, you can use one of these design-free strategies to decrease your bounce rate: 1.

Paid Content 98

Paid Content Marketing Websites Top of Funnel Marketing Analytics Tools 98

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Creative, innovative, and low-cost strategies are used to achieve this growth. At its core, there are five major pillars to growth hacking: Evaluate current marketing initiatives. On the surface, it might look a little intimidating.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

ClearVoice

JUNE 17, 2022

How focused is your content marketing? A content roadmap can help you do exactly that. A roadmap ensures your content is well-planned and carefully targeted to offer a clear path to your content marketing objectives. First, however, you’ll have to put in the work of building the content roadmap.

Top of Funnel 59

Top of Funnel Long Tail Marketing Content Keywords 59

nDash

JUNE 13, 2022

We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 Content Preferences Survey’s results indicating that 30% of respondents consume between one and three pieces of content before engaging with a salesperson.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Single Grain

MAY 4, 2023

In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise. The case study may also discuss the challenges that the agency faced during the campaign and how they overcame them. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

SnapApp

APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Plus this type of audit can help identify new useful tools or platforms to add to your stack. Interactive Content .

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Plus this type of audit can help identify new useful tools or platforms to add to your stack. Interactive Content. Waste not want not.

Research 48

Research Buyer Personas Top of Funnel B2B 48

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. Enterprise SEO can be defined as a set of search engine optimization strategies aimed at improving the organic presence of a large enterprise.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. You know why you need content. What kinds of content types should you create? Every asset should have a greater purpose beyond the need to get something, anything out on the blog, newsletter and social feeds.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

PureB2B

NOVEMBER 2, 2017

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Content Promotion vs. Content Distribution.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

PureB2B

NOVEMBER 2, 2017

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Content Promotion vs. Content Distribution.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62