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An Introduction to Vertical Social Networks

Buffer

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

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Pulling the thread on Threads: Meta’s new social network four months in

illumin

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months?

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

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Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. The contact, the discovery, the impromptu meeting during the events I have just mentioned are also done on social and virtual platforms.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

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