Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What an amazing concert and a HUGE a crowd.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. Here are my thoughts on this, folks.

Rules 120

Rules Work Management Marketing Management API 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. We try to avoid starting with discussions of implementing certain features – say lead scoring – in favor of a focus on the client’s existing processes.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Once you see this new image, the new features will be available to you.   Once you are ready to create these rules, go to Setup | Create | Workflow & Approvals | Workflow Rules in Salesforce.com to get started.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Disclosure: I am a guest blogger on the MarketingGenius blog.

Social Media 100

Social Media ROI Media Leads 100

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got our predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Features and Capabilities of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather — Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. Salesforce.com' ” Benioff asked the crowd.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. How useful is this? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Content Standard

SEPTEMBER 29, 2014

In HubSpot’s State of Inbound 2014 report, brands that blog are 13 times more likely to enjoy positive content ROI—but without the right platforms, blogging alone doesn’t lend itself to content performance management. Kick-start the Content Measurement by Blogging. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

The Mx Group

NOVEMBER 17, 2017

Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now. We are using salesforce.com as our CRM — how well will it work to support our efforts? Subscribe to our Blog! News & Events. Marketing Expertise. Sales Empowerment. Bottom-line Results. Brand Strategy.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Only B2B

JANUARY 24, 2018

One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic. Dell’s new Boomi acquision.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. to learn more see my blog post on generating a buyer persona with Facebook ). But Facebook? Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 4, 2013

If marketing does not start “knowing a lot” about CRM processes and looking beyond just the new features of their marketing automation tools, not only will they be unsuccessful with marketing automation, but they will be ineffective in their roles. Rolling out Marketo in Multiple Languages Worldwide. Cliquez ici!; ????!

CRM 48

CRM Marketing Automation Services Lead Ranking Marketing Automation 48

The ROI Guy

NOVEMBER 17, 2011

During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Based on my work with Marketo clients, I wanted to share some best practices for trial nurturing that can easily double trial conversion rates. Lead Nurturing for Trials.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more). Tableu , 5:00pm – 7:00pm, 111 Minna Gallery (Put in Daytime, b/c there are featured speakers). Data.com Party Featuring the Village People , 7:00pm+, Moscone.

InsideView 48

InsideView Marketo DemandBase Class 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles. Feature videos on your website. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Also, be sure to check out Marketo’s Dreamforce party line-up! For example, The Girly Geeks Happy Hour group is having an event on Monday evening to give women attendees the opportunity to connect.

Tips 48

Tips Consulting Marketo Work Management 48

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100