Trending Sources

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Customer support.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead? intended to extend Google’s own business).

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr. Go behind the scenes of the Marketo Community with Heather Watkins, Sr. Find out how Marketo, in just 6 quick years, has become the #1 marketing software company on the Inc. B2B Marketing Salesforce.com b2b marketingEnjoy! 1. 500 list.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist?

Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]

Modern B2B Marketing

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. discussed all this and more in this interview with salesforce.com’s Aaron Farley. 

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

Tough to really sum up an incredible 4 hours into one blog post, but I will try to pull out some of the key pieces of wisdom that Tony unleashed on the excited Dreamforce crowd. Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Emotions are the ultimate resource.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Sales says “those leads are junk”.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. The salesforce.com team was ready with handouts and matching Salesforce garb.

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. Billions of blogs and communications. Awesome.

The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Google Review Count: 93,900.

SMB 22

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Marketo. Salesforce.com.  When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. Oracle. HubSpot. Just to name a few. Improved sales productivity. What are those key factors?  Guess what? 

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. How Does Lead Response Time Impact Sales? Or is it?

The Many Faces of the Dreamforce Attendee [Infographic]

Modern B2B Marketing

These folks and many more will be out and about in between the 750 plus sessions including Marketo’s individual sessions. Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Salesforce.com

How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]

Modern B2B Marketing

Marketo is a Titanium Sponsor at this year’s Dreamforce, and we’re giving away a ton of amazing swag and prizes. Brought to you by Marketo. How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com Are you ready?

Jeff Ogden of Find New Customers is one of the best writers in America!

Fearless Competitor

write for the Salesforce blog all the time. And when you have written white papers for leading companies like Marketo , Silverpop and Genius.com, you are doing something right. Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. HubSpot Verified account ?

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. B2B Marketing Salesforce.comColin Powell.  Why famous?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

I Spy The Marketing Nation: Dreamforce Edition [Infographic]

Modern B2B Marketing

At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Marketo is a Titanium Sponsor this year and we have a lot of awesome activities planned. Salesforce.com Have fun and let us know how you did!

No Leads from Social Media? No Excuses.

The Point

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Here they are, in a nutshell: 1. agree.

PR 20

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap. Friday, February 4 th marked the release of our profiling capability. 

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

This lead to enough questions about the data that it now seems worth a blog post on the topic. For example, a recent survey from Marketo and Ascend2 found that 14% of buyers rated marketing automation as clearly unsuccessful and only 25% rated it as very successful: again, there was a big intermediate group of 61% who said is was only “somewhat successful”. Only 23.7%

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Modern B2B Marketing

Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution. The audience is looking forward to learning how Warner Brothers used Marketo Social Marketing to spread social sharing with some of their hit movies like Wedding Crashers. Very impressive numbers. And what is more?

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us.

The Sights of Dreamforce 2013

Modern B2B Marketing

Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone.

Dreamforce 2012 is Coming – Are you ready?

Modern B2B Marketing

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Thank you salesforce.com!

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a  B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). Blog at WordPress.com.Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Nice post!

The Big List of Dreamforce Parties

Modern B2B Marketing

Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more). Block Party (Marketo is a sponsor), 6:00pm – 11:00pm, Mezzanine & Mint Plaza (444 Jessie Street).

10 Insider Tips for Your Dreamforce 2013 Experience

Modern B2B Marketing

VISIT THE MARKETO SATELLITE BOOTH #628.  . You should definitely visit Marketo’s satellite booth (we’re #628) to take your picture with Markie (shown above), and spin our awesome prize wheel! 10 Insider Tips for Your Dreamforce 2013 Experience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com TAKE A FIELD TRIP.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. In fact, Jon reports that Marketo runs an average of 80-100 programs per month!

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions.  He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. But many of your marketing targets are less visible. This is where Mariana comes in. Pretty cool, I must say.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. email-based targeting. sales stages.

The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Modern B2B Marketing

Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. . I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange.  Benefits for marketers of finding programs in the AppExchange include: Pre-integrated with and tested by Salesforce.com.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. 96% of GenY has joined a social network.

Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com Tuesday morning kicked off with a much-awaited keynote from Salesforce CEO Marc Benioff.

5 Essential Books to Understand B2B Sales 2.0

Modern B2B Marketing

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Sales 2.0.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. But I digress.

API 88