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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

It’s a whole new world with social video and she is here to share it with us! How a well-crafted social presence leads to daily customer touch-points, drives leads, and creates sales. Why less can mean more when it comes to Facebook advertising with video. Why social marketing doesn’t mean just social media. .

Training 113
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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. How did you get involved in social media? . via Syncapse.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Stewart Brand.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He actively uses social media to explore the evolution of those relationships. He specializes in Web 2.0