article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?) appeared first on B2B Marketing Blog | Webbiquity.

article thumbnail

The future of identity, attribution & measurement

Liveintent

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. This strategy allows advertisers to isolate variables.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 pro tips: How to build brand awareness with ads in email

Liveintent

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022.

article thumbnail

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

article thumbnail

Building Trust Requires Innovation

Customer Experience Matrix

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. in the wake of Facebook’s Cambridge Analytica scandal, although the odds are greatly against it. The more intriguing possibility is that Facebook alone will adopt GDPR policies in the U.S. –

article thumbnail

Farewell to Third-Party Cookies

Digilant

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). Only Facebook and Amazon arguably have large enough footprints to compete.

article thumbnail

You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule. And Now, Some Legalese.