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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule. And Now, Some Legalese.

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

For a long time, before ITP was developed, third-party data was the main source of website visitor information for the marketing, analytics, and advertising industries. Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. may have impacted your GA data.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year. Marketing to the masses.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Do you take photos?