Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Scoop.it

JULY 13, 2023

If you’re producing blogs and posts for social media, then content curation can save you time and capital. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. She’s the Senior Vice President of Communications, and sometimes PR people get a little flack for being on social media. We couldn’t do it without them!

Activities 130

Activities Multi-Channel Social Media Stats 130

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. Facebook on the other hand offers more demographic and topical variety.

Social Media 148

Social Media Media RSS Work Management 148

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. We’re Making Progress Together As I see it, the recipe for improving the world through collaboration has three steps: 1. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A write up on a blog. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) And hopefully help you in the process. Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Sample review: “Combine a blog reader with a coverage monitoring service like…Talkwalker Alerts…to make sure you’re staying on top of client news.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I’ve forwarded your blog to him.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 155

Social Media Media Paid Content Work Management 155

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. You can add important sources through RSS feeds and social media monitoring. This way, your PR team can rely on all employees to be their eyes and ears! Engaging, dedicated content hubs. With Scoop.it The post Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. MIT Technology Review : “Privacy in the age of Facebook”. BLOGS WORTH A LOOK. WSJ Tech Blog: Digital topics by the baston of print .

Twitter 40

Twitter Facebook RSS PR 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Facebook Instant Articles/Canvas Support.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Facebook Instant Articles/Canvas Support.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Maybe your blog. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. You run over to check your Twitter account. Then Linkedin. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

B2B Marketing Savvy

NOVEMBER 16, 2009

(Read time = ~2 minutes) This week, four big tech brands (IBM, Microsoft, LSI and Silicon Graphics) are experimenting w/a “mini-blog&# while attending the Supercomputing Conference in Portland. Please tweet, pass-along, blog about it, etc. I’ll report on metrics and add further color in a future blog post here.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom.

PR 28

PR Social Media Media Blogger 28

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. RSS subscriptions are up. Nobody else is that eager to wear the thorny blogging crown. You would be entirely wrong.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. There is no editorial calendar or story board in place with 99% of blogs.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40