Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. Measuring Virality Rate is pretty straightforward.

Social Media 216

Social Media Cost Per Click Cost Per Thousand CPM 216

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. appeared first on B2B Marketing Blog - TopRank®.

Linkedin 118

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 118

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Understand Your Ideal Personas. These principles also apply to affiliate marketing.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths. 1) ROI Calculators.

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. If not, stick with us.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Marketing Insider Group

JULY 3, 2023

The Trending Now section uncovers the most viral posts from the previous 24 hours. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Trends 272

Trends Marketing AI Lead Scoring Lead Ranking 272

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. It may also be the biggest viral sensation of all time. The ALS Ice Bucket Challenge. FIFA World Cup. So there we have it.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And in the event that your materials are fairly enticing on their own, including cats in your marketing campaign will stir up viewers’ emotions even more. Cat Memes and Videos Go Viral.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Optinmonster

OCTOBER 31, 2023

In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Onalytica B2B

NOVEMBER 15, 2018

. • 4+ Internal or External Influencers’ content shares per month. • No 2-way interactions with External Influencers. • 20+ Original Posts per month including longer form Blog / LinkedIn Posts. • Audience size: Up to 1000 online (LinkedIn and Twitter combined). Event Speakers. Thought Leaders. Online Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

ClearVoice

MARCH 14, 2024

GoPro and Red Bull , meanwhile, forged a deal in 2016 that made GoPro the exclusive action camera for Red Bull’s events and productions. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

FEBRUARY 11, 2024

A spin on this is inviting people to contribute to your blog in exchange for a free account. Login with Twitter, and you can do a basic search for free Type the URL of their blog into Buzzsumo to see if their content gets shared, as in the screenshot below Reach out to them via email, without being too pushy 9.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Blogs and vlogs should form part of your strategy, along with an aggressive content marketing plan. It’s about finding ways to make your product inherently viral.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Heinz Marketing

OCTOBER 22, 2021

Attend an Event. There are a plethora of events out there, across every industry and niche. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange. If you can’t commit the time or resources to one of these larger events, search for a relevant webinar! Subscribe to a Blog.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! It’s really going viral. . For more humor to lighten your mood and boost your creativity, check out our blog post about recruiting jokes: 18 Jokes for Recruiters and Hiring Managers.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. But why stop there?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Top Rank Marketing

DECEMBER 20, 2023

I have personally seen success pinning blog posts with particularly great creative to Pinterest. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. She says they pick up the pin faster and often think of it as another search engine. and Mac Cosmetics.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. And how do they connect to celebrate these events and holidays? for brands. And luckily, trending hashtags do something similar.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. Twitter is preparing for its biggest surge in event traffic with the London Games.

Social Media 135

Social Media Media Blogger Television marketing 135

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

APRIL 26, 2016

Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. The post Beyond the Blog appeared first on The Content Strategist. You can all join me!”

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Content Standard

SEPTEMBER 10, 2021

Timely content typically focuses on a key message or event, creating opportunities for the brand to earn a disproportionately large share of voice when interest in a topic is spiking. When a major newsworthy event has a relevant tie-in for your brand, you can piggyback on interest in that topic by creating content around it.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Webbiquity

MAY 25, 2021

First, the viral growth coefficient is so powerful right now. I have seen some success on Instagram for a number of clients in the event marketing space. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. They might not.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. It’s the coverage your brand gets without paying for it—mentions in news articles, reviews, blog posts and social media shoutouts. abercrombie Replying to @sydney? And it’s all yours.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape. At sporting events, 10 minutes is common practice. Make Your Event Stand Out. Tease It Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. As a result, we all know today that Red Bull gives you wings. It grabbed attention right away.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Webbiquity

AUGUST 20, 2019

The information you deliver at live events is content. They also make for excellent shareable content, with the potential to become viral. They can be shared as individual social media posts or blogs, or can be combined with existing posts. Write down your focus keyword—like you would do for an article or blog post.

Content Marketing 219

Content Marketing Content High Quality Lead Mobile Marketing 219

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? The days of organic leads from social pages are mostly gone, outside of viral phenomena. Do you need a blog at all?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Navigate the Channel

MAY 17, 2021

Every pin you post can be linked to a website, which gives you a chance to link to your services, contact page, or even blog posts. Create a Viral Response. In this case, Pinterest is a wonderful opportunity to create a viral response for your projects. Your team is good at what you do. Create Themed Boards for Your Local Area.

Viral Marketing 65

Viral Marketing Social Media Opt-in Stats 65

Adobe Experience Cloud Blog

OCTOBER 30, 2018

In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. Whether it may be on social media or your blog , it’s important to publish evergreen posts that do not contain an expiration date. Most events are accompanied by hashtags that you can hop on.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Martech Advisor

MARCH 22, 2020

Web content with virality factor. First- when we say web content, we mean informative pages, blogs and articles. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Exhibitions and outdoor events.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98