Marketing Insider Group

NOVEMBER 23, 2023

You may have noticed that we’re talking about more than a marketing tactic. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Video Distribution Checklist. One of the first spots you'll want to upload to is YouTube. When distributing your videos, social channels are your best friend.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. Delivering the right content at the right time is tricky, but doing so can give your sales team an edge that helps them spark interest, break through barriers, and handle objections.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Heinz Marketing

MARCH 29, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 122

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech! The takeaway?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Distribution Channels 6. Create, host, manage, and share your videos. How much are you going to spend on creating and distributing videos?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. This is why prospects are very likely to hang up on a sales manager.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Distribution Channels 7. Video as an Account-Based Marketing Tactic 10. Video Distribution Channels Video is everywhere.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MAY 5, 2017

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), You’re joining the big leagues!

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

FunnelEnvy

SEPTEMBER 4, 2023

This blog post will review three tried and true strategies to improve your demand generation. Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Remember, demand generation is for the top of your funnel, where people notice and interact with your content.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. Add search engines, email, media, and company websites, and it becomes clear that a stellar marketing strategy needs to ensure a homogenous experience across all these distribution channels.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. In terms of usage over the last 12 months (2023), short blog posts come first at 94% and long ones fourth at 71%. So blogs and video dominate the types of content used.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ConvertKit

SEPTEMBER 23, 2020

If you’re going to spend time learning how to craft a newsletter, it only makes sense to have some confidence in the process first. Content distribution. You have content that needs distribution. You have all sorts of channels to choose from: brochures, blog articles, social media, and more. Why distribute it with email?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

SmartBug Media

MARCH 19, 2020

Manage color and contrast. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube? Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. In this post, let's review some of the best video hosting sites for your business.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Vidyard

MARCH 4, 2020

If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. As sales enablement materials to share with prospective buyers.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 1.25% 1% YouTube 3.5% Most businesses usually go for transactions that involve a percentage commission on the sales.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Start scaling your e-commerce business with these simple growth hacking tactics. Then, it’s time to manage and execute your plan.

eCommerce 212

eCommerce Tactics Budget Programs Work Management 212

Scoop.it

MARCH 18, 2021

For them, broad categories might be content marketing, social media, project management, and email marketing. Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. Videos from a YouTube channel. Want to try this process out?

Process 53

Process Optimization Curation RSS 53

Excelsior Research

DECEMBER 5, 2021

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. Ads Traffic Magnitude: 1) Budget : Businesses should consider the budget distributed within the campaigns.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Vidyard

MARCH 5, 2014

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Oktopost

APRIL 21, 2020

In our fourth episode of “The Globalization of Social Media” an Oktopost discussion series, Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management ” sits down with Colin Day , Oktopost’s Managing Director of EMEA. Tactics and ideas for empowering WFH teams.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

PureB2B

MAY 30, 2022

One of the foremost aims of a marketer is knowing what steps are required to establish a company with an efficient lead generation system –knowing how to build a company that creates an agile funnel with a continuous flow of inbound and outbound leads. Change management attempts to overcome staff resistance to new challenges.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

Brandpoint

JUNE 18, 2020

As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Ask your sales team, account managers, or any other client-facing roles what customer concerns they hear most often. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

Sprout Social

FEBRUARY 2, 2023

They get the reps in and make content all the time. Talk like a real person behind the screen and avoid a sales-y approach.” Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. It’s a numbers game.

Social Media 110

Social Media Media Business Viral Marketing 110

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. Here’s the video above in blog format. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. Marketing automation is not a one-and-done tactic. Buyer A is not at the same stage of the buying process as Buyer Z. And content marketing plays a big role in this.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134