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Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA. Telemarketing.

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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL. Like this post?

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Marketers can employ a simple litmus test on the authenticity of buyer personas – if they are not based on qualitative research eliciting goals and goal-directed behaviors, as well as, created within a goal-directed framework, then they should be considered buyer profiles, not buyer personas.).

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Digital Marketing Is Still Direct Marketing

Biznology

(I'll be using a few of them in future blog posts.) Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

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ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. We have invited Howard J.

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Marketing 101: What is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.