Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Detecting drops in engagement early is essential.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. What led them to opt in? What emails do you open?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Work Management 91

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing?

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Budget Programs Email Marketing Campaigns Marketing Budget 130

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

ANNUITAS

AUGUST 13, 2013

According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes'

Deliverability 100

Deliverability Rules B2B Demand Generation 100

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy?

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

ConvertKit

JANUARY 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. Delivery rate: 99.85%. Outlook.com.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

Lead Liaison

JULY 16, 2018

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. Email clients determine whether your message is any good based on your reputation.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? Email marketing can improve a company’s reputation and improve sales.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ClearVoice

AUGUST 26, 2022

If you’re like most businesses, you work hard to build solid email lists and create brilliant content for your email marketing campaigns. And your worst nightmare is the thought that your emails end up in your customers’ spam folders. So how do you avoid having your marketing emails go to spam?

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. Check out the video and transcript below! Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. This is a marketer’s worst nightmare. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Mailmunch

MAY 27, 2021

Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. In this article, I talk about why buying email lists is a really bad idea.

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Every house that you deliver email to has a guard dog (ISP).

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. of your email subscribers will go inactive each year. What is a Reactivation Email? Unintentional Opt-In.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

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B2B Paid Search Agency Blast Campaigns Account Based Marketing 169