Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Wider marketing reach.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Commitment To Content Marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. Table of contents What is opt-in email marketing and why is it important?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

AUGUST 4, 2021

However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive. Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

ClickDimensions

NOVEMBER 13, 2018

The holiday season starts soon, and many email marketers have been planning their email sends for a while now. The emails range from promotions and sales to general “Happy <insert holiday here>” greetings. I have already started to receive a few retail emails with holiday shopping messages.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. Invest in Email Marketing Automation.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important?

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. A/B test different lengths to see how they impact key email performance metrics.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

DealSignal

SEPTEMBER 20, 2021

For every email sent to an outdated email address or call made to an old phone number, how much time does your sales rep waste? Research shows that sales representatives lose approximately 500 hours (that’s equal to 62 working days) per year from using bad prospect data.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Marketing Management 103

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Our Favorite Blogs. This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity. Emails may go unanswered, and phone calls may be rejected by the gatekeeper.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

With a stronger housing market, sales are increasing. Revenue is also expected to show an annual growth rate (CAGR 2018-2022) of 11.3%, resulting in a market volume of $99,877m in 2022. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92