DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

SalesIntel

OCTOBER 5, 2023

This blog will explore the symbiotic relationship between email marketing and email list segmentation. But more importantly, we’ll spotlight the often-underestimated protagonist: data quality. Regularly Updating and Maintaining the Email Database Regular updates are crucial for maintaining data quality.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

APRIL 28, 2022

The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Consider these statistics ( source ): A strong organization can generate up to 70% more revenue than an average organization based solely on the quality of its data. Maximized ROI.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Would you drive your car in the dark without turning on your headlights?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Launch Marketing

JANUARY 2, 2019

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Finally, we’ve written about the importance of AB testing on our blog before—a lot of marketers have. Optimize against AB testing and performance metrics.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

AUGUST 4, 2021

You sabotage your domain reputation and face serious deliverability issues for all emails. Bad data leads to lost revenue by adversely impacting your sales funnel. To ensure that your CRM data is accurate, you must develop processes for validating, entering, and updating it from the beginning. Worst case? Impact on Revenue.

CRM 52

CRM Enterprise Management Business Work Management 52

ClickDimensions

NOVEMBER 13, 2018

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. This blog post walks through the steps on how to do that. Low Engagement = Increased Filtering.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

Focus on Deliverability. Another aspect on which you can focus to improve the ROI of your email marketing is deliverability. High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

DealSignal

SEPTEMBER 20, 2021

This is why it’s so important to refresh and re-verify your data on an annual basis at a minimum—a more frequent cadence, like monthly, is even better. The Problem With Third-Party Databases If you’re using a third-party data vendor, you might think that all of your data hygiene problems are solved.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Contacts 103

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Our Favorite Blogs. Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

NOVEMBER 27, 2018

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. See the original article on The Next Scoop blog.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Porch Group Media

SEPTEMBER 18, 2018

Ultimately, these inactive records become an impediment to strong engagement metrics, adversely impacting deliverability and prompting companies to cease marketing to these customers, thereby eliminating all future revenue potential. Personalize Your Outreach to Millennials and Other Key Demographics.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Regular data hygiene If data hygiene isn’t baked into your routine, make sure it is! Set aside time every few weeks or so to ensure you’re practicing good data hygiene to keep your deliverability and overall email health up.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88