Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Note that this report lists the use of social media by marketers only and not by all, including customers. Also note that LinkedIn is solidly in second place and not far from Facebook.

Social Media 53

Social Media Emarketing Forrester Media 53

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Regularly post blogs, news, and tips regarding your industry. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. In 2015, Adobe and PageFair estimated that ad blockers deprived online publishers of $21.8

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

AUGUST 25, 2021

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Brandpoint

JUNE 18, 2020

leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world. And it was straining traditional marketing strategy.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. ExploreB2B – Explore B2B – A publishing platform for professionals.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

JANUARY 21, 2020

The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. The Chief Marketing Officer now has ownership of growth strategies and the customer experience across all brand touchpoints. Starting with the mystery of the disappearing CMOs.

CMO 54

CMO Planning Work Management Paid Search Agency 54

markempa

NOVEMBER 29, 2016

I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. Our Modern B2B Marketing Blog today has more than 7,000 subscribers and is highly ranked in AdAge’s Powder150 list. We also have more than 6,000 followers on Twitter. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

WebMarketCentral

MARCH 16, 2009

Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. The largest growth in Facebook traffic came from people in the 35-49 age bracket. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Facebook introduces @Mentions in Status Updates. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

SEPTEMBER 20, 2012

We're going to dive into it all right now in this blog post, and figure out just what this gamification thing is, whether it's useful, and how we can all use it in our marketing. I think you'll be surprised to see it's more substantial than just gaming some more Facebook 'Likes' and comments! Let's do this. What Is Gamification?

Work Management 28

Work Management Marketing Management Business Forrester 28

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Another powerful content format is customer reviews.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40