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The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. A project management tool that uses cards and lists to coordinate efforts between team members for content planning (or other types of projects). Showcase reviews: Social Media Today. SmartBug Media.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? So I Googled “content curation&# and lo and behold, it returned 77,600 results.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience? bizo BlueKai social media switchboard twitter

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. Does your social media plan have the time it needs to be successful?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on. That’s a lot of competition for vloggers. More than you might think.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. This is the same brand that unveiled its 2011 Ford Explorer on Facebook (via a paid and earned media blitz) with a plethora of chat, video, photo and other Facebook tools to generate interest and excitement.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart. A must.

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4 Ways to Start B2B Blogging Without Tech Support

Social Media B2B

department as they start social media planning. Forget locked down devices, blocked social media sites, control of digital assets, and what do you do if you want to start a blog. Many would suggest that the blog be created as part of your website so you can get maximum SEO benefit from your blog. department, or maybe you work for a small company and you just don’t have the resources to go back to your web development shop, and you need a non-technical solution to starting a blog. Another hosted solution for an easy blog platform is Tumblr.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Many other media outlets have reported the same creativity crisis in America. Then, the teams developed a plan of action. Please share with your friends and followers: Related posts that may interest you: 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? in B2B marketing content. The use of buzzwords or clichés in B2B marketing content is not a new trend.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

I found a good answer to that in a comment by Mike Gospe on a blog post at where he wrote, “But when it comes to marketing automation, I recommend caution. As with any Process, the best way to design one is to follow the path of Continuous Process Improvements: Think, Plan, Do, Measure and Repeat. You need to rethink your business model first and fast. of Tiecas, Inc.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Kerry O’Malley´s last blog.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Social media and leadership. How do you PROVE the value of Twitter?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. The Oracle Social Media Participation Policy applies to. blogs.