KoMarketing Associates

JUNE 7, 2023

About 46% would like to leverage AI solutions to predict churn and retention on a customer level, while 40% want to be able to identify upsell and cross-sell potential. Check out our Senior Director of Digital Marketing, Casie Gillette’s, recent blog post on making the most of your marketing budget !

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Wasted Resources When sales and marketing teams operate independently, they may duplicate efforts or invest resources in campaigns that aren’t synergistic.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

ClearVoice

NOVEMBER 22, 2020

And while you should read industry-specific blogs — like the one you’re reading right now — it’s also beneficial to follow your interests. . 5 well-written blogs writers should follow. Here, a few beautifully-written blogs to get you started: Read My Teas: Fashion, easy DIY projects, parenting, mindful zero-waste food preparation.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. This allows you to offer personalized recommendations that demonstrate genuine value and encourage upselling and cross-selling opportunities organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Act-On

NOVEMBER 15, 2023

Blog posts, eBooks, and other resources about solving this challenge might be consumed. Are you retaining more of your customers, and equally important, are you cross-selling more relevant products and services? Here’s an example: Awareness. Imagine that a prospect wants to improve sales enablement (sound familiar!?).

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Avitage

JUNE 11, 2014

The practice of social selling has crossed the chasm and entered the tornado stage. Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. Indeed, isn’t this what we’ve been trying to avoid for 20 years?

Cross-Selling 120

Cross-Selling Thought Leadership Blogger Network Marketing 120

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. Building email lists could be in the form of sign-up or pop forms on your blog or websites which promise to deliver value. What about email marketing?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? Use more visuals.

Cross-Selling 161

Cross-Selling Budget Programs RSS Ad Frequency 161

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Conversica

APRIL 9, 2021

This includes sharing reminders to schedule important meetings, driving customer health, collecting customer feedback, expanding product usage, and driving interest in upsell or cross-sell opportunities. The post Blog: What Are the Benefits of Conversational AI? Interested in learning more about what AI can do for your business?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Webbiquity

MAY 11, 2021

Which of your blog posts attract the most site visitors or result in leads? When customers see you make efforts to improve your negatives and they see ongoing benefits to doing business with you, you’ll retain clients, create opportunities to cross-sell and up-sell more products or services, and develop a positive brand reputation.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Vision Edge Marketing

APRIL 9, 2024

You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. Sales-centric strategies concentrate on closing deals.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Marketing Insider Group

NOVEMBER 30, 2021

In this blog, we share how you can build trust using a customer marketing strategy. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction. And many modern marketers know this. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Be sure to establish the future home of customer service content, video demos, and all the blogs. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 105

Work Management Branding Brand Identity Marketing Management 105

Conversica

DECEMBER 29, 2021

Rather than exclusively chasing down new opportunities, why not put extra effort into expanding and cross-selling the base you already have. The post Blog: 3 Tips for Starting 2022 Q1 on the Right Foot first appeared on Accelerating Revenue with Intelligent Virtual Assistants.

Account Based Marketing 52

Account Based Marketing Tips ABM Cross-Selling 52

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Conversica

DECEMBER 18, 2019

How close are those prospects to crossing the finish line before year’s end? Listen to the “Crush Your Q4 Quota: The Secrets to Avoiding the End of The Year Scramble” webinar featuring Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. How large is the gap between the leads you need and your projected goals?

Cross-Selling 85

Cross-Selling Sales Qualified Leads Sales Cycle Account Based Marketing 85

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Conversica

SEPTEMBER 11, 2020

This includes everything from onboarding new customers, collecting feedback, expanding product usage, renewing existing customers and upselling or cross-selling activities. The post Blog: Building the World’s Largest Augmented Workforce first appeared on Accelerating Revenue with Intelligent Virtual Assistants.

Marketing AI 52

Marketing AI Ad Building Top of Funnel Work Management 52

Madison Logic

MAY 3, 2023

Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. To sell a… Instead of… Try this… Project management app Download now. How-to blog post Learn more. Learn how to do it with these helpful blog posts: How to Wow Every Subscriber with an Email Background Image Easily (+ the Code to Do It!)

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 60

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. According to CSO Insights, 54.9% But, they could not define it.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Seismic

MAY 18, 2023

This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework. It’s been awesome to work closely with our strategic consultants on this blog series focused on our award-winning Enablement Maturity Growth Path and framework.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. More prospects means more opportunities to sell. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

SmartBug Media

MAY 12, 2022

Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does. Social media.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Certain e-commerce platforms will also enable you to consolidate offline and online purchasing history to target customers with tailored promotional messaging, incentivizing upsell and cross-sell further. #3- billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98