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5 big ways to turn up the voice of your customer in your marketing

Martech

In addition to demographics, look at psychographics that include values, interests, priorities and also potential objections. Don’t forget to ask if they’re interested in writing a guest blog. You also might get some good ideas for blogs, webinars or other marketing materials. Some organizations won’t go on record.

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The Ultimate Guide to Lead Segmentation

SalesIntel

The type of content they consume on the HubSpot blog or learning academy. In contrast, a company that primarily uses the CRM tool might get more information on sales best practices. For instance, a fitness equipment company might segment its target market into two psychographic groups.

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How to Create an Ideal Customer Profile (ICP) With Template & Examples

Lusha

Think of it as a detailed portrait, revealing your perfect customer’s demographics, psychographics, behaviors, pain points, and aspirations. Psychographics: Values, attitudes, interests, and lifestyle preferences of your ideal customer. Do they prefer blog posts, videos, podcasts, or social media updates?

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Elevate Your Marketing Game: Advanced Strategies for Personalized Campaigns

ClearVoice

Image source: Mailchimp Psychographic Segmentation Psychographic segmentation digs into the deeper psychological traits and behaviors of your audience, like their values, characteristics, and lifestyle choices. This helps you better target your marketing efforts and improve campaign outcomes. Data source consolidation.

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What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Data adds value to your existing B2B sales database or CRM, creates richer contact profiles, and accelerates sales. This free Chrome extension will also allow your SDRs to export high-quality B2B contact data to their CRM with ease, right from a company website or LinkedIn profile. Psychographic data.