Zoominfo

JULY 2, 2020

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Envy

JANUARY 20, 2022

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Success in the digital-first world we live in requires effective data management. According to a study by IDC (International Data Corporation) , bad data diverts focus away from strategy and innovation.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Give us 30 minutes and we’d love to tell you more.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. But—consistent, high-quality blogging isn’t easy. Data Hygiene. Think everything from CRM to auto-dialers.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. The submissions will automatically be deleted after 90 days.

Data Hygiene 94

Data Hygiene Privacy Landing Pages CAN-SPAM 94

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. If these tools don’t integrate with one another, your data will be kept in separate silos.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. 1. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. 2. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 2, 2020

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. In order to be successful, your company will need to take a collaborative approach to implementation.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

MARCH 15, 2024

For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. CRM hygiene is the practice of regularly cleaning and updating your CRM system to ensure data accuracy and relevancy.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.” Doe” from “johnd@example.com.”

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Rev

FEBRUARY 15, 2023

In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. If these tools don’t integrate with one another, your data will be kept in separate silos.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. The reason behind ‘closed lost’ is incomplete data. And this is where enriching your CRM data becomes crucial. Data enrichment is a valuable commodity since it transforms raw data into useful and insightful details for any organization.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Assess the quality of second-party or third-party data sources.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

APRIL 9, 2024

Beyond improving data accuracy and fueling better decision-making, removing bad data from your CRM also increases trust among your sales reps. As a team, they want to know they can trust the data given to them by their CRM to score the sale.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Is there an interesting statistic or quote you can use from a recent blog post? The contact data that enters your CRM should be accurate and up-to-date so you’re not wasting precious selling time.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

InsightSquared

AUGUST 28, 2019

We aren’t Salesforce consultants (close to it though), but InsightSquared is able to provide visibility into where data isn’t being inputted or updated to provide your team with best practices to create a culture of accountability. The Road to a Cleaner CRM. Just the Basics…. Rep Management Best Practices.

Forecasting 218

Forecasting CRM Process Startups 218

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Is there an interesting statistic or quote you can use from a recent blog post? The contact data that enters your CRM should be accurate and up-to-date so you’re not wasting precious selling time.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! Time to get started!

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

DealSignal

APRIL 11, 2022

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Poor quality data. Is there an interesting statistic or quote you can use from a recent blog post? These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. It provides information that takes up your time and leads teams to lose faith in the CRM and one another.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

ANNUITAS

NOVEMBER 20, 2014

Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer. – What is the data hygiene process?

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

InsightSquared

AUGUST 28, 2019

We aren’t Salesforce consultants (close to it though), but InsightSquared is able to provide visibility into where data isn’t being inputted or updated to provide your team with best practices to create a culture of accountability. The Road to a Cleaner CRM. Just the Basics…. Rep Management Best Practices.

Forecasting 136

Forecasting CRM Process Startups 136

ANNUITAS

JULY 17, 2014

Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer. Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SalesIntel

JUNE 9, 2023

Data Sharing and Integrations Collaboration and data sharing capabilities are increasingly important when selecting a B2B data provider. Integration with other sales and marketing tools , such as CRM systems and marketing automation platforms, allows for seamless data exchange and synchronization.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SalesIntel

MAY 20, 2022

Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Simply said, bad data will result in a loss of income. Incorrect data has had a direct impact on the bottom line of 88% of organizations. Revenue Risk: .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52