Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Customer needs are a moving target, and so are personas.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Once you do this, you can align the content with the right keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

AUGUST 24, 2018

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.

Webinar Metrics 100

Webinar Metrics Tips Act-On Content 100

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. Here’s what you should think about instead.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

Act-On

NOVEMBER 27, 2023

And finally, you can create a basic email workflow, map content based on the buyer’s journey, and eventually move on to more complexity, like A/B testing and scaling efforts. Get complicated later, but get ongoing content in front of prospects immediately. Then, you can reuse content effectively by breaking it into series pieces.

Sales Qualified Leads 184

Sales Qualified Leads Practices Marketing Automation Services Campaigns 184

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Matching the content to their stage in the customer journey means your messages will be more relevant and persuasive. But it needs to be.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Act-On

SEPTEMBER 25, 2023

Content marketers can determine what kinds of case studies resonate, and produce more of them. Sales and marketing teams can use buyer personas to tailor content, conversations, and overall messaging. But it helps every team prioritize their work and their budgets, and get better at their jobs.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

SEPTEMBER 28, 2023

An audience that opens your emails , comments on your blogs, downloads your eBooks — or whatever. Then, you can put segmentation on auto-pilot , serve each person up relevant messaging and content, and watch your results improve. How Small Marketing Teams Can Drive Engagement at Scale Superfans. Everybody wants them, right?

Paid Search Agency 198

Paid Search Agency Work Management Marketing Automation Services Planning 198

Act-On

OCTOBER 3, 2023

On the other hand, as I’ll continue to stress throughout this blog, not every visitor is ready to make a purchase. These people need content, not phone calls. These pages are a great opportunity for you to present all your great content square in front of your audience. How Many CTAs Should I Use in a Blog ?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130