SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Marketing Insider Group

AUGUST 17, 2020

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. This will show sponsors how you are attracting more attendees with each successive event. Event Mentions. Track mentions on websites, blogs, social networks, etc.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Brandpoint

DECEMBER 13, 2021

For more detail on our philosophy on the connection between HR and marketing’s roles in hiring, take a look at the article I wrote titled “ How Your Content Marketing Supports Your Employer Branding. Decide what’s right for your company’s voice and pull in thought leaders from around the business, from team members to executives.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Conversica

NOVEMBER 18, 2019

Yes, it’s events season and Conversica is no stranger to the conference scene. This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. Conversica plus SummitSync enables you to boost engagement, set higher quality meetings with attendees, and significantly increase the overall return on your events.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. In this blog, I’ll outline five strategies to boost event engagement.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Don’t get me wrong, these types of events are very beneficial for a company. But, let’s think outside the box for a moment and explore another viable option— field events.

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Adobe Experience Cloud Blog

DECEMBER 21, 2017

User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Brandpoint

SEPTEMBER 3, 2019

Brandpoint has attended the Minneapolis leg of the conference as as sponsor the past two years, but this was Brandpoint’s first time at the Chicago location and we were super excited to see what it was about. As for me, this was not only my first time attending the Digital Summit, but my first time at a work conference at all.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. Thought leadership videos offer an educational perspective on a new idea.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Also, be prepared to answer questions.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Adobe Experience Cloud Blog

APRIL 4, 2015

This year, as mobile technology continues to evolve, it only makes sense that our conference follow suit. Mobile apps are a hot trend at user conferences, and as an event manager, I have definitely jumped on board! While incredibly valuable to the event marketer, push notifications need to be relevant and timely.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Please share your thoughts and comments.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show 48

Trade Show Thought Leadership Marketo Event Marketing 48

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 29, 2017

Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Throughout my 20 years in marketing, I have been to many conferences. One big potential billboard you might want to target is conference badges.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b'

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. hey are two sides of the same coin.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Adobe Experience Cloud Blog

JANUARY 16, 2014

ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All Marketers Are Liars ???

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Rev

JANUARY 11, 2023

And that’s what we’re going to show you how to do in this blog post! Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. But how successful is this tactic really?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!). . There’s a whole slew of special events at Ad Week , but only this one will literally rock. Event Marketing b2b Consumer'

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. How long is the ideal e-book?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133