EMagine B2B Blog

APRIL 29, 2019

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Lake One

AUGUST 25, 2020

In this post, we’ll cover how Google Adwords can play a role in your B2B strategy, including: What role Google Adwords plays in B2B specifically How B2B and B2C Adword strategies differ How to successfully target your B2B buyer with Google Adwords Goal and budget setting for your PPC campaign. Image Source: Oberlo.com.

Adwords 52

Adwords Google Marketing & Strategy B2B 52

accelerate agency

FEBRUARY 12, 2023

The aim is to get your landing pages, blog content, and products as high on those pages as possible. Does every article on your blog feature author bylines? Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content. How to Use This Tool Create a SpyFu account.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. This evaluation is based on a comparison with other advertisers whose ads showed for the exact same keyword over the last 90 days. But does this score still matter?

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Optinmonster

NOVEMBER 13, 2019

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. You can use this information to come up with ideas for new topics to cover on your blog. You get to see your competitors’ organic keywords, backlinks, and PPC campaigns.

Keywords 78

Keywords Paid Content Traffic Research 78

accelerate agency

JANUARY 10, 2021

The aim is to get your landing pages, blog content, and products as high on those pages as possible. Does every article on your blog feature author bylines? Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. wants more information.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

The aim is to get your landing pages, blog content, and products as high on those pages as possible. Does every article on your blog feature author bylines? Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. wants more information.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Directive Agency

JULY 26, 2017

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. That means your job isn’t just to do “PPC” or “SEO.” Traditionally, companies would work with a dedicated SEO team or a primary PPC lead. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Terminus

AUGUST 20, 2019

PPC campaigns are more expensive; organic search is more competitive. These prospects probably already signed up to your email newsletter, subscribe to your blog, or follow you on social media. Brand-specific PPC campaigns. To improve brand recognition, Kuno created relevant content with blog posts, ebooks, etc.

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35

Single Grain

FEBRUARY 17, 2023

How to Write a Compelling Blog Post with ChatGPT How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT How to Write Engaging Cold Emails with ChatGPT Tips for Writing Effective Emails Using ChatGPT Last Word on ChatGPT for Content Creation Can You Trust the Accuracy of Content Created by ChatGPT?

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Moz

DECEMBER 10, 2018

If you open marketing text books from years gone by, get a college degree in marketing, or even just go on general marketing blogs you’ll see it crop up. Normally consumers are ready to buy at this stage and are often doing product or vendor comparisons, looking at reviews, and searching for pricing information.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Single Grain

OCTOBER 27, 2020

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Huptech Web

OCTOBER 20, 2023

In this blog, we’ll take a closer look at; Why is Black Friday so important in e-commerce? We’ve carefully crafted effective strategies for each aspect, be it SEO, PPC, Email Marketing, or social media. Consider honing in on long-tail keywords related to your products or services. You won’t be let down.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. PPC vs SEO. An alternative tactic to bringing in traffic is PPC advertising. Spamming comments. Optimize your website.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. One blog could be someone’s only touchpoint with your brand. Most of what we consider “content marketing” falls into top-of-funnel content for boosting awareness and attracting leads: Intro-level informative blogs.

Top of Funnel 295

Top of Funnel Paid Content Lead Scoring Lead Ranking 295

Single Grain

MAY 29, 2023

Keep in mind, though, that there are a few differences between keyword research for SaaS companies and traditional companies, including: The type of keywords: SaaS companies typically target long-tail keywords that are more specific and less competitive. Analyze your competitors.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Single Grain

SEPTEMBER 22, 2023

In addition to capturing people through blog posts, a business might attract prospects through paid ads, influencer marketing or some other marketing channel. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. 55% of marketers say blog content creation is their top inbound marketing priority. Content marketing firms can help you create a variety of content, such as: Blog articles. Case studies and white papers. Website content. Email marketing campaigns.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Martech Advisor

JANUARY 7, 2020

Paid, Owned, and Earned Media: Comparison. Paid, Owned, and Earned Media: A Comparison. This can be done on social media, websites, blogs, publications, etc. This includes your websites, blogs, emails, and all other assets and owned resources. Social media, websites, blogs, publications, etc. Table of Contents.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Content marketing is not just about creative processes such as writing blog posts. People don’t usually just read an article on your blog and decide to do business with you.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Hubspot

AUGUST 7, 2018

News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. 61% of online purchases are the direct result of a customer reading a blog. Companies that publish 16+ blog posts per month get 3.5X An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter. all content.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145