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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. B2B partnerships enable your business to grow into new markets, often resulting in higher revenue and reduced churn rates.

eCommerce 294
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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Reach: Number of new followers, impressions, traffic data; and. Churn Rate. Customer churn is an unfortunate reality for every business. By tracking this metric, you’ll know when it’s time to evaluate your customer retention strategies so you can find ways to reduce your churn rate and improve your ROI.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate. Digital Channels and Content. What’s digital marketing without digital assets?

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Content Marketing KPIs for Your Content Strategy

ClearVoice

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

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Using genAI for growing a startup: Best of the MarTechBot

Martech

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. KPIs to measure: Increase in website traffic, engagement metrics (such as time spent on page and bounce rate), and conversion rates.

Startups 105
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4 Ways to Use Market Intelligence for SMBs

Scoop.it

Based on your research, you find that your competitor generates many of its leads through its recipe blog posts. These tools can track website traffic and customer interactions. Similarly, if you notice high churn rates, you can determine, through customer insights, what customers dislike about that product.